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Nashville Star Promotes Ponds BB

Pond's has recruited actress Connie Britton.

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By: Jamie Matusow

Editor-in-Chief

Emmy and Golden Globe Award nominated star of the TV series “Nashville,” Connie Britton is promoting POND’S – and its new Luminous Finish BB+.

The product is a ‘beauty benefit’ cream that provides flawless coverage in seconds. It alsocreate a more even skin tone in two weeks, according to the brand.

Britton is partnering with the brand for the next year, for various campaigns – starting with the “POND’S BB+BFF Sweepstakes.”

POND’S is inviting women to celebrate the BFFs in their lives by entering the contest – and creating a custom e-card with a photo of them with their BFF.The sweepstakes runs throughOctober 31, 2013.

Weekly prizes will be awarded, plus one of two grand prize getaways. Women can also enter to win by sharing their review ofPOND’S new BB+ Cream on thePOND’S Facebook page.

Dawn Hedgepeth, director of brand building, Unilever Skincare, said:

“We couldn’t be more excited to partner with a classic beauty likeConnie Britton,who also embodies today’s modern woman.Connie is the ultimate multi-tasker – she does it all and looks good doing it!”

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